VACAY

After making Gerry’s the most Instagrammable hard seltzer out there, they got back in touch to see if Studio Chong and I would be up for another round.

 Having just acquired Vacay { a V popular feel-good canned cocktail brand} our client asked if we’d be up for working our magic on a new identity.

 With a copy brief to capture Vacay’s unbridled free-spiritedness, I had loadsa fun creating the kind of carefree personality you’d want to crack a few cans with.

If you’re into the good times, this one’s for you…