Bluebird Mutual
BRAND STORY
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TONE OF VOICE
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WEB COPY
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EMAIL MARKETING
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OUT OF HOME
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PRINT COPY
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SCRIPTING
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BRAND STORY / TONE OF VOICE / WEB COPY / EMAIL MARKETING / OUT OF HOME / PRINT COPY / SCRIPTING /
Venture capital. No, I didn’t know much about it either.
But given the fact US-based firm Bluebird Mutual were after a rebrand every kind of investor could understand, that wasn’t necessarily a bad thing.
Teaming up with the amazing creative collective at Studio Chong, we set to work on creating a new story for the business - one that would straight-talk to a different kind of audience. One that wants to generate wealth through social good.
Our new identity quickly took off, turning plenty of heads from the design and branding community as well as making for a very happy client.
Who said finance had to be dry?
“Pound for pound, this might be the most significantly positive redesign of 2022.”
