Gymbox
BRAND STORY
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TONE OF VOICE
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SOCIAL COPY
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OUT OF HOME
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WEB COPY
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EMAIL MARKETING
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SCRIPTING
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CREATIVE CONCEPTS
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SIGNAGE
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PR CAMPAIGNS
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BRAND STORY / TONE OF VOICE / SOCIAL COPY / OUT OF HOME / WEB COPY / EMAIL MARKETING / SCRIPTING / CREATIVE CONCEPTS / SIGNAGE / PR CAMPAIGNS /
Gymbox is London’s original challenger gym.
Born in a time where all the fitness industry offered were sterile clubs and cookie-cutter work-outs, its bold copy-driven marketing cut through London’s expectations and swiftly defined the brand.
As brand guardian, I’ve been challenged to dig deep for the silliest/snappiest copy of my career to amplify their cheeky personality in an increasingly crowded market. Oh and I’ve written puns.
Lots of puns.
Internal branding project
Out of home
In club comms
Social content
Digital comms
