MOJU

I was already familiar with MOJU when they approached me about a big rebrand project. I’d had my head half-blown off upon trying one of their infamous Ginger shots mere days before.

With that first-hand experience of what they had to offer still giving my taste buds nightmares, it was up to me to create a suitable personality for their plant-powered performance drinks.

What started out as building brand guidelines and tone of voice has turned into a right old love-in with the MO’ Cru, taking regular briefs for all their copy needs throughout their huge growth spurt over the past few years.

TLDR? Click to hear our origin story while you look at those nice pictures 👇

Social Media Assets

Vitamin D Launch
Creating a Vitamin D shot just as a global pandemic kicked off is pretty great timing. But a launch video? Whole different ballgame. Cue some lateral thinking, cheeky scripting and a very patient videographer…

‘Really Ginger Shot’ Teaser Campaign
It’s just one of many product launches we’ve done together, but for a shot as monstrous as this one, there could BE no other launch date than Halloween. (The perfect excuse to get all Mary Shelley with MOJU’s socials.)

Your MOJO or Your Money Back
In a big push to make MOJU the positive start to the nation’s daily routines, there was only motivational legend with the clout to get that healthy-habits message over the line. From video content and emails to live appearance promo, it was all about comms to make you SAY YEAH.

Club Prebiotica
Where do you go from Mr Motivator? A tropical gut-away of your microbiome’s dreams of course. With a new prebiotic flavour dropping, we went on a mad journey fuelled by good fibes and retro vibes to a place where membership’s a smiling face and you brush shoulders with Lactobacillus.